Adam H. Smiley

Social Psychologist

The continuity heuristic: Temporal extrapolation in consumer judgment


Journal article


Matthew Fisher, Adam H. Smiley
Journal of Consumer Psychology, 2026


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APA   Click to copy
Fisher, M., & Smiley, A. H. (2026). The continuity heuristic: Temporal extrapolation in consumer judgment. Journal of Consumer Psychology. https://doi.org/10.1002/jcpy.70032


Chicago/Turabian   Click to copy
Fisher, Matthew, and Adam H. Smiley. “The Continuity Heuristic: Temporal Extrapolation in Consumer Judgment.” Journal of Consumer Psychology (2026).


MLA   Click to copy
Fisher, Matthew, and Adam H. Smiley. “The Continuity Heuristic: Temporal Extrapolation in Consumer Judgment.” Journal of Consumer Psychology, 2026, doi:10.1002/jcpy.70032.


BibTeX   Click to copy

@article{matthew2026a,
  title = {The continuity heuristic: Temporal extrapolation in consumer judgment},
  year = {2026},
  journal = {Journal of Consumer Psychology},
  doi = {10.1002/jcpy.70032},
  author = {Fisher, Matthew and Smiley, Adam H.}
}